202608 Aug Issue / AI Customer / AI for Marketing / AI Marketing / Business Strategy / Claude / Intelligence Engine
The $62,000 Question: What Your Marketing Data Really Shows
We spent $62,000 on marketing in one quarter and honestly couldn't tell you which channel earned it back. So we reconciled six messy data files — ad exports, bank statements, a CRM pull — into one table with Claude, using a method I now teach as GCPS. Turns out the channel eating half the budget was doing the least work. Here's the exact prompts we used, so you can run it on your own numbers. #Data Analytcis #Marketing Data
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