Watch the Video Example

Here is the video example I created featuring Axi the Strategy Fox:

Why I Created Axi the Strategy Fox

At DigitalAI Business Club, my mission is to help leaders, SME owners, consultants, trainers, and professionals use AI for business growth without chasing every new tool.

We help leaders use AI to grow their business — without chasing tools.

Many people know AI is important, but they feel overwhelmed. They are unsure where to start, what to learn, and how to apply AI in daily work.

That is why I created Axi the Strategy Fox.

Axi is designed to be a friendly AI learning companion, accountability partner, and strategy coach for DigitalAI Business Club members. Axi helps make AI learning feel less intimidating, more practical, and easier to follow.

Step 1: Creating Axi in Nano Banana with Prompts

The first step was to create the mascot image. I used Nano Banana and guided the design using prompts.

Instead of asking AI to create a random fox, I gave it a clear character direction. I wanted Axi to look friendly, intelligent, strategic, and suitable for a business-learning environment.

My Mascot Prompt Direction

Create an original character mascot named Axi the Strategy Fox for DigitalAI Business Club.

Axi is a friendly, intelligent, and strategic animated fox mascot. 
The character should feel like an AI learning companion, accountability partner, and business strategy coach.

Visual style:
- Maroon and cream fox mascot
- Large expressive eyes
- Friendly smile
- Smart, confident personality
- Cute but not childish
- Premium business-learning feel
- Suitable for video avatar, social media, learning materials, and community content

Outfit:
- Modern smart-casual look
- Maroon, cream, navy, and charcoal tones
- Simple hoodie, jacket, or smart casual outfit
- Clean and professional, not too formal

Personality:
- Helpful
- Encouraging
- Strategic
- Curious
- Calm and confident
- Able to guide members step by step

Purpose:
Axi helps DigitalAI Business Club members learn AI, practise prompts, apply AI in daily work, and stay accountable to action.

This prompt helped shape Axi’s identity before turning the mascot into a video. This is important because AI works better when we give it a clear role, style, and purpose.

Step 2: Giving Axi a Clear Role

A mascot is not just a design. It should have a role in the brand.

For DigitalAI Business Club, Axi represents the kind of learning experience I want members to have:

• Friendly, not intimidating
• Practical, not theoretical
• Strategic, not random
• Action-focused, not tool-chasing
• Consistent, like an accountability partner

Axi’s role is to guide members to learn AI and apply it in daily work — especially in areas such as content creation, productivity, customer journey, follow-up, marketing, and business growth.

Step 3: Turning Axi into a Video Using Gemini Omni

After creating the mascot image, I used Gemini Omni to turn the static image into a short video.

The idea was simple: I wanted Axi to appear beside me and mirror my movement, like a friendly accountability partner.

This makes the video feel more engaging because Axi is not just standing there. Axi is responding, moving, and supporting the message visually.

Axi is not replacing the coach. Axi is supporting the coach and guiding the learner.

The Video Prompt I Used in Gemini Omni

Here is a simplified version of the video prompt:

Create a short 8 to 10 second video featuring Jane Chew and Axi the Strategy Fox standing side by side in a clean, modern DigitalAI Business Club learning studio.

Jane appears as a confident and approachable AI Strategy Coach. 
Axi the Strategy Fox stands beside Jane as a friendly animated mascot and AI learning companion.

Axi should mirror Jane’s movement in a natural and playful way.

Scene action:
Jane raises one hand as if sharing an idea. Axi raises its paw at the same time.
Jane gives a small encouraging nod. Axi mirrors the nod.
Jane gestures forward to invite viewers to learn. Axi mirrors the gesture and gives a cheerful wave.

Style:
Professional, warm, premium, business-friendly. 
Use maroon, cream, navy, and soft warm lighting.
Axi should look cute, intelligent, and strategic, not childish.

Voiceover:
“Meet Axi, my Strategy Fox — your friendly AI accountability partner, helping you learn AI and apply it in daily work.”

On-screen text:
Meet Axi the Strategy Fox
Learn AI. Apply AI. Grow with Clarity.
DigitalAIBusinessClub.com

Ending:
Jane and Axi face the camera together, smiling confidently.

What Business Owners Can Learn from This

This is not just about creating a cute mascot video.

This is a practical example of how business owners can use AI to turn brand assets into content assets.

With AI tools, you can now create:

• A brand mascot
• A video avatar
• A short explainer video
• A member welcome video
• A social media teaser
• A learning companion for your community
• A more engaging way to explain your framework or offer

The real opportunity is not simply using AI to create more content. The real opportunity is using AI to communicate your message more clearly, consistently, and memorably.

How You Can Apply This in Your Own Business

If you are a business owner, trainer, coach, consultant, or community builder, you can use the same approach.

Start with these questions:

• What message do I want my audience to remember?
• What character, mascot, or avatar can represent my brand?
• What role should this character play in my customer journey?
• Can it welcome new members, explain concepts, or guide people through learning?
• How can I turn one static brand asset into multiple content formats?

When used strategically, AI can help you create stronger brand recognition, better learning experiences, and more consistent communication.

My Key Takeaway

AI video creation is becoming easier, but the strategy behind the content still matters.

Axi the Strategy Fox was not created just for fun. Axi was created to support the DigitalAI Business Club learning experience.

Axi reminds members that AI does not need to feel overwhelming. With the right guidance, AI can become part of our daily work, decision-making, productivity, customer journey, and business growth.

This is the direction I believe business owners should take with AI:

Do not just chase AI tools. Build AI-powered business growth with clarity, strategy, and action.