DIGITAL MARKETING WITH AI — SERIES HUB / TABLE OF CONTENTS

ByJane Chew - Founder, Master Trainer

Your course home. Every lesson, worksheet and prompt in this series is linked from this page.

6 core lessons · 9 channel playbooks · 5 AI Profit Engines · Claude as your main tool, with ChatGPT, Gemini, Canva and HeyGen where they help

How to use this page

Work through Lessons 1 to 6 in order. Each one builds on the files you saved in the lesson before.

All lessons use the same worked example: Coach Mei, Career Clarity Coaching (Kuala Lumpur). Follow her steps, then repeat them for your own business.

Once the core system is running, pick the Level 2 playbooks for the channels your customers actually use.

Level 1 · Core system

Lesson 1 · The system

How to Use AI for Digital Marketing: A 5-Step System for Small Businesses

AI Customer Profit Engine (overview)

  1. Quick answer: how to use AI for digital marketing
  2. Why random AI prompts don’t bring clients
  3. The AI Customer Profit Engine: 5 marketing engines in one system
  4. F.O.U.N.D.: the weekly build order
  5. Claude, ChatGPT or Gemini: which one for which job
  6. Meet the demo case: Coach Mei
  7. Step 1: Set up your Claude marketing workspace
  8. Step 2: Add your business profile and brand voice files
  9. Step 3: Run a 30-minute marketing audit
  10. Step 4: Build your 90-day marketing roadmap
  11. Prompt cards
  12. When to add Canva, HeyGen and other tools
  13. Worksheet: 90-day marketing roadmap
  14. Checklist, common mistakes, downloads and FAQ

Outcome: a Claude Project set up for your marketing, and a 90-day roadmap.

Open Lesson 1
Lesson 2 · F = Find

How to Build a Customer Persona with AI: A Step-by-Step Guide Using Claude

Customer Clarity Engine

  1. Quick answer: how to build a customer persona with AI
  2. Why a guessed persona costs you sales
  3. What you’ll build: one persona file Claude uses in every prompt
  4. Coach Mei’s starting point
  5. Step 1: Collect three sources of customer evidence
  6. Step 2: Map pains, buying triggers and objections
  7. Step 3: Write the persona file
  8. Step 4: Test the persona against real clients
  9. Step 5: Save it to your Claude Project
  10. Prompt cards
  11. Tool add-on: cross-check with ChatGPT or Gemini deep research
  12. Worksheet: Customer clarity map
  13. Checklist, common mistakes, downloads and FAQ

Outcome: a tested persona file saved in your Claude Project.

Open Lesson 2
Lesson 3 · O = Offer

AI Copywriting for Small Business: Write Your Offer and Core Message with Claude

Offer Engine

  1. Quick answer: how to write your offer with AI
  2. Why customers don’t understand your offer
  3. What you’ll build: a one-line promise, a message map and a sales letter
  4. Coach Mei’s starting point
  5. Step 1: Write your one-line promise
  6. Step 2: Brand basics: what you want to be known for
  7. Step 3: Build your message map (problem, promise, proof, next step)
  8. Step 4: Write a one-page sales letter with AIDA
  9. Step 5: Write social copy with PAS
  10. Step 6: Create your brand voice file
  11. Step 7: Check that it still sounds like you
  12. Prompt cards
  13. Tool add-on: turn your offer into a Canva one-pager
  14. Worksheet: Message map
  15. Checklist, common mistakes, downloads and FAQ

Outcome: an offer you can explain in one sentence, a sales letter and a brand voice file.

Open Lesson 3
Lesson 4 · U = Unify

Turn One Idea into a Week of Content with Claude, Canva and HeyGen

Demand Engine (content)

  1. Quick answer: how to plan a week of content from one idea
  2. Why posting from zero every day wears you out
  3. What you’ll build: an idea bank and 7 pieces of content from 1 idea
  4. Coach Mei’s starting point
  5. Step 1: Set 3 to 4 content pillars from your persona
  6. Step 2: Build a 30-idea bank and export it to Google Sheets
  7. Step 3: Pick one idea worth repeating
  8. Step 4: Turn it into LinkedIn, Facebook, Instagram and email posts
  9. Step 5: Create a carousel in Canva
  10. Step 6: Batch 10 reel and short-video scripts at once
  11. Step 7: Record an avatar video in HeyGen
  12. Step 8: Build your 4-week content calendar
  13. Prompt cards
  14. Which tool for which job
  15. Worksheet: 4-week content calendar
  16. Checklist, common mistakes, downloads and FAQ

Outcome: a 30-idea bank, one week of content ready to post and a 4-week calendar.

Open Lesson 4
Lesson 5 · N = Noticed

SEO vs AEO: How Small Businesses Get Found on Google and AI Search

Demand Engine (search)

  1. Quick answer: what is the difference between SEO and AEO?
  2. How customers search now: Google, Maps and AI answers
  3. SEO and AEO side by side
  4. Why AI search quotes Reddit and Quora, and what to do about it
  5. What you’ll build: a business AI search can find and quote
  6. Coach Mei’s starting point
  7. Step 1: Test whether AI search mentions your business
  8. Step 2: Keyword and local keyword research with Claude
  9. Step 3: Rewrite your key pages answer-first
  10. Step 4: Write one answer-first blog post
  11. Step 5: Build an FAQ page from real customer questions
  12. Step 6: Fix your Google Business Profile
  13. Prompt cards
  14. Tool add-on: testing with ChatGPT, Gemini and Perplexity
  15. Worksheet: AI search test sheet
  16. Checklist, common mistakes, downloads and FAQ

Outcome: your key pages, one blog post and your Google Business Profile ready for Google and AI search.

Open Lesson 5
Lesson 6 · D = Drive

AI Marketing Measurement: Email, Ads and a Weekly 5-Number Review

Revenue Engine + Intelligence Engine

  1. Quick answer: how to measure marketing with AI
  2. Why likes don’t pay the bills
  3. What you’ll build: a simple path from content to paying client
  4. Coach Mei’s starting point
  5. Step 1: Create a lead magnet from your best content
  6. Step 2: Write a 3-email welcome sequence
  7. Step 3: Add UTM links so you know which post brought the lead
  8. Step 4: Run a small Meta ad test
  9. Step 5: Track the 5 numbers in GA4 and one simple sheet
  10. Step 6: Run your weekly review with Claude
  11. Step 7: Your 90-day review
  12. Prompt cards
  13. Tool add-on: ad creatives in Canva
  14. Worksheet: 5-number tracker
  15. What’s next: Level 2 playbooks and the other 5 Profit Engines
  16. Checklist, common mistakes, downloads and FAQ

Outcome: an email sequence, tracked links, a small ad test and a weekly review you run every Monday.

Open Lesson 6

Level 2 · Channel playbooks

Pick the channels your customers use

Short, focused playbooks. Each one plugs into the persona, message and content files you built in Lessons 1 to 6.

Playbook 1

Build a Landing Page with AI

Write and build the page with Claude, then read visitor heat maps with Microsoft Clarity.

Coming next
Playbook 2

WhatsApp Marketing and AI Chatbots

Answer FAQs, qualify leads and follow up on the channel Malaysians use most.

Coming next
Playbook 3

Facebook and Instagram Ads with AI

Ad copy variations, audience ideas and creative briefs for Meta.

Coming next
Playbook 4

Google Ads and Google Business with AI

Keyword lists, search ad copy and review replies.

Coming next
Playbook 5

YouTube and AI Video

Scripts, titles, descriptions, trend research and avatar videos.

Coming next
Playbook 6

TikTok and Short-Form Video

Hooks, scripts and batch production for reels, shorts and TikTok.

Coming next
Playbook 7

Influencer, Affiliate and Referral Partners

Shortlist partners, write outreach messages and set a simple commission offer.

Coming next
Playbook 8

GA4 for Business Owners

Export your report and let Claude explain what changed and why.

Coming next
Playbook 9

Sell Marketing as a Service

Proposals and client onboarding for coaches and consultants.

Coming next