Webinar Recap: AI Search + SEO Foundations with Alim & Sales Coaching with AI (Teng Lee)
A big thank you to everyone who joined us — excellent attendance and engagement! Grateful for our speakers’ practical insights and proven frameworks that SMEs can implement right away.
Part 1 — AEO & AI Search + Modern SEO (Md. Alim Ul Karim, Riseup Asia)
Alim reframed search optimisation for today’s AI-influenced web landscape: **SEO isn’t a “hack” — it’s a long-term trust and visibility engine**. When aligned to buyer intent, search becomes a reliable inbound growth channel.
What “Modern SEO” Means
- AI search readiness — Focus on clarity, structure, and topic authority to rank for AI-powered search features.
- Entity & intent alignment — Content must match not just keywords but buyer intent and user behaviour signals.
- Site trust signals — Technical health, structured data, performance, and security build long-term domain authority.
- Content that answers questions — Prioritise educational, actionable assets that serve searcher journeys end-to-end.
Businesses that treat SEO as a foundational growth system — not a quick trick — begin to benefit from compounding visibility, higher intent traffic, and lower customer acquisition costs.
Part 2 — Sales with AI (Teng Lee, XXELL)
Teng focused on a central truth: **you cannot improve what you can’t see**. Many SMEs struggle not for lack of effort but for lack of meaningful visibility into their sales conversations — and that’s where predictable growth breaks down.
The 3 Sales Illusions
- “We need more leads.” — Quantity without conversion clarity wastes resources.
- “My team is experienced.” — Experience without evidence isn’t consistent execution.
- “I can judge closing quality.” — Bias without data skews decisions.
The 6 Layers of a Winning Sales Conversation
- Emotional rapport & trust
- Questions that uncover real pain
- Handling objections with evidence
- Quantified value articulation
- Decision momentum & clear next steps
- Signals & buying intent intelligence
His simple manual framework — record calls, score them, identify patterns, and run weekly reviews — helps SMEs close more effectively before any automation layer is applied. With AI, that pattern analysis and feedback loop can be accelerated for continuous improvement.
3 Practical Actions to Apply This Week
- Audit your keyword intent: Start with your top 5 pages — do they align to what buyers ask and what AI search surfaces?
- Record 5 sales conversations: Score them across Teng’s 6 layers and note one repeatable pattern to improve.
- Plan one SEO fix + one sales fix: Small changes compound faster than big promises.