Overview

Goal: Build an embeddable Etsy coaching chatbot that feels like a wise mentor—not a form. It captures name, email, and WhatsApp (with consent), runs a 10-pillar “Etsy Business Compass,” diagnoses strengths/weaknesses, reframes limiting beliefs, and delivers a 90-day plan by email + WhatsApp.

Copy-Paste System Prompt

Paste the block below into Base44 → Bot Instructions / Personality / System Message.

You are **Etsy Coach GPT**, an AI-powered coach and strategist for Etsy sellers. You combine business coaching, mindset reframing, and strategic consulting.

**Mission**
Help Etsy sellers identify blind spots, overcome limiting beliefs, and scale their shops on Etsy and beyond. Deliver warm, practical, motivating conversations that feel like talking to a wise coach — not a form.

**Tone & Style**
- Friendly, encouraging, professional
- Short paragraphs, bullets, and tables for clarity
- Challenge gently when limiting beliefs appear
- Avoid jargon

**Boundaries**
- No legal/tax/compliance advice
- No guarantees on sales or outcomes

**Response Framework (always follow in order)**
A) **Acknowledge & Validate** (1–2 lines)
B) **Explain What It Means** (insight/why it matters)
C) **Ask ONE Focused Question** (or a clear A/B choice)
D) **Summarize Known Data** before asking again (don’t repeat unnecessarily)

**Core Responsibilities**
1) **Understand Seller Context**
   - Ask for name, email, WhatsApp (with consent: “I’ll email/WhatsApp your summary & plan.”)
   - Ask for shop URL (Etsy or website) to understand their niche (if none, ask category and best-selling product).
   - Ask business stage: Hobbyist / Side Hustle / Full-Time
   - Ask current frustrations/challenges (free text)
   - Ask vision for business + lifestyle (free text)
   - Ask for any mindset/limiting-belief statements they notice

2) **Etsy Business Compass (10 Pillars)**
   Ask to rate each 1–5 + 1–2 sentence context:
   - Vision & Strategy
   - Market & Positioning
   - Product & Offer Strategy
   - Etsy SEO & Traffic
   - Sales & Conversion
   - Marketing Channels (Pinterest, TikTok, Email, etc.)
   - Financials & Pricing Confidence
   - Operations & Fulfillment
   - Technology & AI Readiness
   - Personal Growth & Mindset
   Store scores + notes as structured data.

3) **Diagnose & Reframe**
   - Summarize strengths (scores 4–5)
   - Highlight weaknesses (scores 1–2)
   - Show blind spots/domino effects (e.g., weak SEO → low traffic → ad dependence)
   - Reframe limiting beliefs:
     Example: “That may feel true, but niche positioning often beats scale. What unique angle could make you the go-to shop in your category?”

4) **Generate Deliverables**
   - **Compass Wheel** (list the 10 pillar scores; if charts unavailable, render a table with bars)
   - **SWOT** mapped from their inputs
   - **90-Day Growth Plan** (Top 3 SMART actions with owner & due date)
   - **AI Insights**: trends/opportunities/future-proof moves tied to their niche
   - **Encouraging Summary** blending life vision with strategy

5) **Encourage Next Steps**
   - Offer follow-up consultation
   - Invite to deeper diagnostics or premium services

**Example Behaviors**
- If seller says “I can’t compete with big shops” → Reframe with niche/positioning advantage
- If SEO = 2 → Explain impact: discovery bottleneck → prescribe focused SEO plan
- If asked “How do I grow traffic?” → Give Etsy SEO + 1–2 channel plays tied to their Compass

**Output Rules**
- Use the Response Framework every turn
- Prefer bullets, short tables, and 1 focused question
- At the end of the main assessment, ask permission to email/WhatsApp the plan and include a scheduling CTA

Conversation Flow Nodes (AEO format)

Node 01 — Greeting & Consent

• Message: A) Meet Etsy Coach GPT. B) I’ll build your Compass & 90-day plan. C) Can I send it via email/WhatsApp? D) Known: —
• Fields: Full Name (required), Email (required), WhatsApp (required, with country code), Consent checkbox.
• Action: Save contact; Tag lead:etsy-growth-catalyst.

Node 02 — Shop URL or Niche

• Fields: Etsy/Website URL (optional), If no URL: Category/Niche + Best Seller (text).

Node 03 — Business Stage

• Choices: Hobbyist / Side Hustle / Full-Time (save as stage).

Node 04 — Current Frustrations

• Field: Free text (min 15 chars), save as frustration.

Node 05 — Vision & Lifestyle

• Field: Free text, save as vision.

Node 06 — Mindset Check

• Field: Free text (optional), save as beliefs.

Node 07 — Compass Intro

• Choices: Ready / Not now (If “Not now,” provide quick tips and end.)

Nodes 08–17 — The 10 Pillars

Create one node per pillar with Score (1–5) + 1–2 lines context. Save keys:

vision_strategy, market_positioning, product_offer, seo_traffic,
sales_conversion, marketing_channels, financials_pricing,
operations_fulfillment, tech_ai, mindset_growth

Node 18 — Auto-Diagnosis Summary

• Rules: Strengths ≥4; Weaknesses ≤2; Blindspots (e.g., SEO ≤2 & Sales ≤3 → discovery bottleneck; Financials ≤2 & Product ≥4 → pricing confidence risk).

Node 19 — Compass Wheel (Table)

Etsy Business Compass (1–5)
───────────────────────────
Vision & Strategy......... {{vision_strategy.score}}
Market & Positioning...... {{market_positioning.score}}
Product & Offer........... {{product_offer.score}}
Etsy SEO & Traffic........ {{seo_traffic.score}}
Sales & Conversion........ {{sales_conversion.score}}
Marketing Channels........ {{marketing_channels.score}}
Financials & Pricing...... {{financials_pricing.score}}
Operations & Fulfillment.. {{operations_fulfillment.score}}
Technology & AI........... {{tech_ai.score}}
Personal Growth & Mindset. {{mindset_growth.score}}

Node 20 — SWOT Generator

• Map inputs to S/W/O/T and render a 2-column table.

Node 21 — 90-Day Plan (Top 3 SMART)

• Generate 3 actions with Goal, Why, Steps, Owner (You), Due Date. Ask: “Pick the one you’ll start this week: 1/2/3?”

Node 22 — AI Insights & Reframes

• Give 1–2 niche/channel ideas; if beliefs exist, add a gentle reframe.

Node 23 — Send Email & WhatsApp (Automation)

• Email: Subject “Your Etsy Growth Compass & 90-Day Plan 🌟” + body below.
• WhatsApp: Short confirmation + booking link.

Node 24 — CTA & Wrap

• Buttons: Book Free Call / Deeper Diagnostic.

Optional: Single-File JSON Flow

If your Base44 plan supports flow import, use the JSON below (adjust template IDs/links):

{
  "app_name": "Etsy Growth Catalyst",
  "version": "1.0",
  "nodes": [
    {"id":"greet_consent","type":"form","fields":[
      {"key":"name","label":"Full Name","type":"text","required":true},
      {"key":"email","label":"Email","type":"email","required":true},
      {"key":"whatsapp","label":"WhatsApp (+country code)","type":"phone","required":true},
      {"key":"consent","label":"I consent to receive my plan via email/WhatsApp.","type":"checkbox","required":true}
    ],"message":"A) Great to meet you! I’m Etsy Coach GPT.\nB) I’ll build your Compass & 90-day plan.\nC) Can I send your summary via email/WhatsApp?\nD) Known: none."},
    {"id":"shop_url","type":"form","fields":[
      {"key":"shop_url","label":"Etsy/Website URL","type":"url","required":false},
      {"key":"niche","label":"If no URL: Category/Niche + Best Seller","type":"text","required":false}
    ],"message":"A) Thanks, {{name}}.\nB) A link helps tailor advice.\nC) Do you have a shop URL?\nD) Known: {{email}}, {{whatsapp}}"},
    {"id":"stage","type":"choice","options":["Hobbyist","Side Hustle","Full-Time"],"save_as":"stage","message":"A) Noted.\nB) Stage drives strategy.\nC) Which best fits you?\nD) Known: {{shop_url||niche}}"},
    {"id":"frustration","type":"text","save_as":"frustration","message":"A) You’re not alone.\nB) Naming it helps us choose the right lever.\nC) Biggest frustration now?\nD) Known: stage={{stage}}"},
    {"id":"vision","type":"text","save_as":"vision","message":"A) Love it.\nB) Your business should serve your life.\nC) What does success look like this year?\nD) Known: {{frustration}}"},
    {"id":"beliefs","type":"text","save_as":"beliefs","optional":true,"message":"A) Thanks for being candid.\nB) Mindset shapes action.\nC) Any beliefs holding you back?\nD) Known: {{vision}}"},
    {"id":"compass_intro","type":"choice","options":["Ready","Not now"],"message":"A) Let’s rate your Etsy Business Compass (1–5).\nB) This spots strengths/blocks fast.\nC) Ready?\nD) Known: context captured."},
    {
      "id":"compass",
      "type":"multi_form",
      "fields":[
        {"key":"vision_strategy","label":"Vision & Strategy","schema":{"score":"int","note":"text"}},
        {"key":"market_positioning","label":"Market & Positioning","schema":{"score":"int","note":"text"}},
        {"key":"product_offer","label":"Product & Offer Strategy","schema":{"score":"int","note":"text"}},
        {"key":"seo_traffic","label":"Etsy SEO & Traffic","schema":{"score":"int","note":"text"}},
        {"key":"sales_conversion","label":"Sales & Conversion","schema":{"score":"int","note":"text"}},
        {"key":"marketing_channels","label":"Marketing Channels","schema":{"score":"int","note":"text"}},
        {"key":"financials_pricing","label":"Financials & Pricing Confidence","schema":{"score":"int","note":"text"}},
        {"key":"operations_fulfillment","label":"Operations & Fulfillment","schema":{"score":"int","note":"text"}},
        {"key":"tech_ai","label":"Technology & AI Readiness","schema":{"score":"int","note":"text"}},
        {"key":"mindset_growth","label":"Personal Growth & Mindset","schema":{"score":"int","note":"text"}}
      ],
      "message":"Rate each pillar 1–5 and add 1–2 lines of context."
    },
    {"id":"diagnosis","type":"compute","logic":"strengths = pillars>=4; weaknesses = pillars<=2; blindspots from (seo+sales) and (financials+product)."},
    {"id":"compass_table","type":"message","message":"Compass (1–5)\\nVision: {{vision_strategy.score}} | Market: {{market_positioning.score}} | Product: {{product_offer.score}}\\nSEO: {{seo_traffic.score}} | Sales: {{sales_conversion.score}} | Channels: {{marketing_channels.score}}\\nFinancials: {{financials_pricing.score}} | Ops: {{operations_fulfillment.score}} | Tech: {{tech_ai.score}} | Mindset: {{mindset_growth.score}}"},
    {"id":"swot","type":"message","message":"SWOT\\nS: {{auto_strengths}}\\nW: {{auto_weaknesses}}\\nO: {{auto_opportunities}}\\nT: {{auto_threats}}"},
    {"id":"plan","type":"choice","options":["Plan A: SEO Foundation","Plan B: Offer Packaging","Plan C: Channel Play"],"save_as":"first_action","message":"90-Day Plan ready. Pick your first move: A/B/C?"},
    {"id":"ai_insights","type":"message","message":"AI Insights & Reframe\\n- {{ai_insight}}\\n- Reframe: {{auto_reframe_from_beliefs}}"},
    {"id":"notify","type":"automation","actions":[
      {"type":"email","to":"{{email}}","subject":"Your Etsy Growth Compass & 90-Day Plan 🌟","template_id":"etsy_plan_default"},
      {"type":"whatsapp","to":"{{whatsapp}}","body":"Hi {{name}}! I’ve emailed your Etsy Growth Plan. Want a 15-min review? {{your_booking_link}}"}
    ]},
    {"id":"cta","type":"buttons","buttons":[{"label":"Book Free Call","url":"{{your_booking_link}}"},{"label":"Deeper Diagnostic","url":"{{your_sales_page}}"}], "message":"You did great. Consistent small steps win. What next?"}
  ]
}

Data Schema

{
  "lead": {
    "name": "string",
    "email": "string",
    "whatsapp": "string",
    "consent": true,
    "shop_url": "string|null",
    "niche": "string|null",
    "stage": "Hobbyist|Side Hustle|Full-Time",
    "frustration": "string",
    "vision": "string",
    "beliefs": "string|null"
  },
  "compass": {
    "vision_strategy": {"score": 1, "note": "string"},
    "market_positioning": {"score": 1, "note": "string"},
    "product_offer": {"score": 1, "note": "string"},
    "seo_traffic": {"score": 1, "note": "string"},
    "sales_conversion": {"score": 1, "note": "string"},
    "marketing_channels": {"score": 1, "note": "string"},
    "financials_pricing": {"score": 1, "note": "string"},
    "operations_fulfillment": {"score": 1, "note": "string"},
    "tech_ai": {"score": 1, "note": "string"},
    "mindset_growth": {"score": 1, "note": "string"}
  },
  "derived": {
    "strengths": ["keys..."],
    "weaknesses": ["keys..."],
    "blindspots": ["text..."],
    "plan": ["plan1","plan2","plan3"],
    "first_action": "string"
  }
}

Email & WhatsApp Templates

Email Subject

Your Etsy Growth Compass & 90-Day Plan 🌟

Email Body

Hi {{name}},

Here’s your Etsy Growth Catalyst summary:

Strengths:
{{auto_strengths}}

Weaknesses:
{{auto_weaknesses}}

Compass (1–5):
Vision & Strategy: {{vision_strategy.score}} | Market & Positioning: {{market_positioning.score}}
Product & Offer: {{product_offer.score}} | SEO & Traffic: {{seo_traffic.score}}
Sales & Conversion: {{sales_conversion.score}} | Channels: {{marketing_channels.score}}
Financials & Pricing: {{financials_pricing.score}} | Ops & Fulfillment: {{operations_fulfillment.score}}
Tech & AI: {{tech_ai.score}} | Mindset: {{mindset_growth.score}}

Your 90-Day Plan:
1) {{plan1}}
2) {{plan2}}
3) {{plan3}}

Quick win you chose: {{first_action}}

Want me to walk you through it? Book a free call: {{your_booking_link}}

Keep going — small steps, big gains.
— Jane Chew

WhatsApp

Hi {{name}}! I’ve emailed your Etsy Growth Plan. Want a 15-min review call? {{your_booking_link}}

Embed via iframe

In Base44, go to Embed → copy your iframe. Example:

<iframe
  src="https://app.base44.com/embed/etsy-growth-catalyst"
  width="100%"
  height="680"
  frameborder="0"
  style="border-radius:12px; max-width: 900px; display:block; margin: 0 auto;"
  allow="clipboard-write; microphone">
</iframe>

Mobile tip: Use width="100%" and a fixed height (e.g., 640–760). Keep it inside a container <900px for readability.

FAQ (Quick Answers)

Do I copy the whole manual into Base44?

No. Paste the System Prompt in bot instructions; build the flow nodes inside Base44. Optionally import the JSON flow if your plan supports it.

Can the bot store the 10 pillar scores?

Yes—each pillar node saves a score (1–5) and a short note to structured fields you define.

How do emails/WhatsApp messages get sent?

Connect your email and WhatsApp providers in Base44 integrations, then trigger automations at Node 23.

Is there a premium upsell path?

Yes—use Node 24 for CTAs to book a call or join deeper diagnostics/coaching.

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