Lead AI with clarity. Strategy comes before tools.
Practical AI courses, a member community and partner-led events for business leaders in Malaysia and ASEAN.
- HRDC claimable courses
- Malaysia and ASEAN
- Master Trainers from business and technical backgrounds: AI + strategy
Three ways to work with us
Start where you are. Learn with your team, belong to a community that thinks like you, or connect at events led by people we trust.
Learn
Practical AI courses for leaders and teams, built around business outcomes rather than tools.
Find my courseBelong
The Strategy Vault: frameworks, playbooks, a monthly magazine and a community for people building with AI.
Join the ClubConnect
Webinars, open days and bootcamps hosted by partners, trainers and collaborators.
See what’s onAI courses for business leaders
Practical, high-impact training to equip your leaders and teams with modern AI capabilities.
Our courses can be submitted under HRDC SBL-Khas, subject to employer eligibility, HRDC approval and final training documentation. Ask us how.
Request an AI training needs analysis
Not sure which course fits your team? Tell us about your team, your goals and how you use AI today. We will recommend the right courses and format.
Claude AI for Business: the 3-level pathway
A structured capability pathway, from daily productivity and prompting, to sales enablement and Excel, to building AI agents and apps.
Pick the line closest to your team and we’ll point you to a starting level.
Daily productivity and prompting
SME owners, managers, executives, supervisors and professionals.
- Master the PRISM+ prompt library for consistent business quality
- Draft emails, social content and web copy in your brand voice
- Configure Claude Projects with your company knowledge
You leave with: a multi-channel campaign, a reusable Claude Skill, a configured Project and a 30-day roadmap.
Sales enablement and Excel
Sales, operations, HR and admin teams and business analysts who handle proposals, documents and data.
- Research prospects and competitors in-browser with Claude in Chrome
- Draft sales proposals, pitch decks and follow-up sequences
- Turn spreadsheet data into executive narratives and explain Excel formulas in plain English
You leave with: a client proposal, a pitch deck outline, an Excel toolkit and a team Plugin.
Building AI agents and apps
IT managers, digital champions, product owners and tech-savvy leaders.
- Prototype apps with Claude Code
- Explore automation and MCP connector integration
- Design AI agents responsibly
Claude for your function
The same tool applied to the work each team actually does.
DigitalAI Strategy Vault
A membership for people who want AI to serve the business, not the other way round. Work through clear frameworks, learn alongside peers and stay close to what is happening in the ecosystem.
- SME owners and business leaders
- Consultants, coaches and trainers
- Professionals repositioning themselves for the AI era
Frameworks
Named models for customer, offer and AI decisions.
Playbooks
Step-by-step guides you can run with your team.
Prompt libraries
Ready-to-use prompts and worksheets written for business tasks.
Monthly AI Strategy Magazine
A themed issue every month, with frameworks and practical tools.
Community
Business owners and leaders working through the same questions.
Events and member rates
Member access to webinars and partner-led sessions, and reduced rates on selected programmes.
- Join the Club.
- Start with the framework that matches your biggest business question.
- Bring what you build to member events.
Inside the Monthly AI Strategy Magazine
Each issue takes one business theme and turns it into frameworks, prompts and next steps.
Built on the AI Profit Model
Find where your customer journey leaks revenue, then use AI to improve trust, sales, onboarding, retention and customer value. Every issue is written to help you apply it to your own business.
- Lead
- Trust
- Close
- Onboard
- First win
- Repeat and referral
Events and webinars
Join our live webinar every Wednesday, or come to open days and bootcamps with our partners. Learn from people who do the work.
Past sessions
Build this with us
The ecosystem grows when good practitioners share what they know.
Host a session with DigitalAI
Trainer, consultant or solution partner? Bring a practical topic to our members and audience.
Propose a sessionCo-build the E3 Startup and Digitalization ecosystem
We are inviting collaborators to help shape a real digitalization ecosystem for startups and SMEs.
Join as a collaboratorInvite Jane and Kalmen to speak
Jane and Kalmen speak on practical, strategy-first AI adoption and implementation for leaders and teams across Malaysia and ASEAN.
Enquire on WhatsAppMeet your trainers
Jane Chew
AI Strategy Master Trainer and Coach
Founder of DigitalAI Business Club. Specialises in practical AI strategy, organisational adoption and business productivity for SME owners and leaders. HRDC Corporate Trainer and author of Midlife to AI Mastery.
Ricky Soo
Master Trainer
Business output specialist with deep expertise in sales automation, proposal engineering, data reporting and management communication workflows.
Kalmen Chia
Master Trainer, AI Solutions & Technical Lead
Technical implementation specialist focused on Claude Code, AI agent systems, MCP connector integration and enterprise software prototyping. Co-founder of DigitalAI Business Club.
Our trainers work as one team and cross-train across the programmes, so your team gets the right expert for the job.
What members and teams say
Excerpts from our public Google reviews.
Questions we hear often
Ready for a clear next step?
Choose the route that fits you today. You can always add the other later. Prefer to talk first? WhatsApp us or send an email.