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What Not To Do With AI in 2026

January 2026 · Strategic Reset & Direction

What Not To Do With AI in 2026

Strategic filters every leader needs before adopting AI.


AI in 2026 will be faster, cheaper, and more accessible than ever. And that is exactly why leaders need stronger judgment — not more tools.

Most AI mistakes do not come from lack of technology. They come from poor strategic decisions made under pressure.

This article is not about what AI can do. It is about what leaders should consciously avoid doing — especially in the early stages of adoption.

AI amplifies decisions. If the decision is wrong, AI makes it wrong faster.

1. Don’t Automate What You Don’t Understand

Automating a broken or poorly understood process does not fix it. It simply locks the problem in place.

Leaders should never approve AI automation without first answering:

  • Why does this process exist?
  • What decision is it meant to support?
  • What outcome truly matters here?

If these answers are unclear, AI should not be involved yet.

2. Don’t Let Tools Dictate Strategy

One of the most common traps in 2026 will be tool-led thinking: choosing platforms first and then trying to justify their use.

Strategy should always come before tools. Tools are replaceable. Strategic direction is not.

When leaders ask, “What AI tools should we use?” the real question is often, “What problem are we actually solving?”

3. Don’t Chase AI Trends Without Context

Not every AI trend is relevant to every business. What works for a tech startup may be irrelevant — or risky — for an SME, a professional services firm, or a regulated industry.

Leaders should resist:

  • Copying competitors’ AI stacks blindly
  • Implementing AI because “everyone is doing it”
  • Equating AI adoption with innovation

Innovation is contextual. AI is only useful when it aligns with your customers, capabilities, and culture.

4. Don’t Outsource Thinking to AI

AI can support analysis, generate options, and surface patterns. But it should never replace leadership judgment.

Strategic thinking — trade-offs, priorities, values — remains a human responsibility. When leaders delegate thinking to AI, they dilute accountability.

The right mindset is: AI assists decisions. Leaders own decisions.

5. Don’t Optimise Efficiency at the Expense of Trust

Faster is not always better. Cheaper is not always wiser.

Over-automation in customer service, sales, or decision-making can quietly erode trust if human judgment and empathy are removed.

Leaders must ask:

  • Where is human presence essential?
  • Where does trust matter more than speed?
  • What should never be fully automated?

A Simple Strategic Filter for 2026

Before approving any AI initiative this year, apply this filter:

Does this strengthen our direction, or distract from it?

If the answer is unclear, pause. Strategic restraint is a leadership skill.

Lead With Filters, Not Fear

The leaders who succeed in 2026 will not be those who adopt AI the fastest — but those who adopt it with intention.

AI is powerful. But clarity, judgment, and direction are still the true differentiators.

— Jane Chew
AI Strategy Coach & Founder, DigitalAI Business Club


Part of the January 2026 issue of DigitalAI Business ClubStrategic Reset & Direction.