I didn’t found DigitalAI Business Club because I wanted to ride an AI trend.

I founded it because I kept meeting capable people who were doing all the “right” things—attending webinars, testing tools, saving prompts—yet still felt stuck.

They weren’t short on curiosity.
They were short on clarity.

The pattern I couldn’t ignore

Across SMEs, teams, and independent experts, I heard the same signals in different words:

• “I don’t know where to start.”

• “I’m busy. I can’t keep up.”

• “We tried tools… but nothing changed.”

• “AI feels powerful, but also risky.”

And then something happened that made it even clearer.

Overnight, the conversation shifted.
Business owners stopped asking, “Where do we need to innovate?”
And started asking, “Which AI tool should we buy?”

That question sounds practical, but it’s often the beginning of expensive confusion—because tools don’t create transformation by themselves.

My belief has always been strategy first, tools second

I come from a strategy-first lens. I’ve spent decades around business models, customer value, operating decisions, and transformation work—where outcomes matter and execution is everything.

So when AI became mainstream, I wasn’t interested in teaching people “50 tools you must try.”

I was far more interested in helping people answer the questions that actually move the needle:

• What is the business outcome we’re trying to improve?

• Which part of our business model is under pressure?

• What should change first—process, offer, capability, customer experience?

• What risks must we manage so trust isn’t broken?

Because when those questions are clear, tool selection becomes obvious—and implementation becomes calmer, faster, and far less wasteful.

That philosophy is also what I’ve consistently shared publicly: AI becomes a real business asset only when it’s tied to strategy, governance, and practical execution.

Why a club, not just consulting or training?

I realized something important: most people don’t need more information. They need a path—and a place to keep momentum.

That’s why a club made sense.

A membership model allows me to design a consistent rhythm where business owners can:

• learn the thinking (so they don’t outsource judgment to AI),

• apply simple frameworks (so progress is measurable),

• use practical assets (so execution is easier),

• and lean on community support (so they don’t stop when they hit friction).

In other words: not another content library.
A business-first execution environment.

What DigitalAI Business Club is really built to do

At its heart, the club exists to help members move from AI confusion to clarity—then turn that clarity into action through a simple business innovation model and roadmap.

Practically, that means the club focuses on:

• Focused guidance (what matters, what doesn’t, what to do next)

• Ready-to-use playbooks and templates (reduce trial-and-error)

• Monthly themes (so members don’t feel overwhelmed)

• Webinars/demos/replays when available (to show what good looks like)

• Community Q&A and support (so execution doesn’t die in isolation)

Because the truth is: AI adoption is not a tool problem.
It’s a leadership and operating model problem.

And the best leaders aren’t the ones who know every tool. They’re the ones who can set direction, create guardrails, and choose priorities that compound.

The bigger mission

I want SMEs and mid-market leaders in Malaysia/ASEAN to stop feeling like they’re “late” to AI.

You’re not late.

But you do need a way to make decisions with confidence—so your team knows what to implement, what to ignore, and how to build trust while moving fast.

That’s what I’m building with DigitalAI Business Club: a practical bridge between “AI ideas” and “AI execution,” grounded in strategy—not hype.

A personal note: I’m grateful this message is resonating

Recently, I was featured and shared across a few platforms—stories that reflect this exact belief: strategy first, tools second, and AI as a real business asset when implemented responsibly.

If you’d like to read them:

• My feature on MALAYSIA SME about moving beyond hype and making AI practical for business outcomes.

• The feature story published by Malayznbeat on my journey from corporate strategy to SME AI execution.

• Participated as panelist speaker at  AIFTIS  sharing the importance of leadership + governance in AI adoption.